Change is often considered to be a negative word when it comes to the work environment, it can cause panic and worry at times. When change is thought about for the right reasons and executed in the correct way, it can completely change your business environment and morale for the better.
Re-branding a company can help shed a new light on the work environment not only on the inside but also on the outside, affecting your client. A brand is not only a company logo and colors; a brand is how you define yourself, everything a company does should be representative of the sole image you want to portray. Company re-branding can mean, making a slight change in company practices or it could be completely revamping the work environment – going from large private offices to smaller open collaborative work areas.
A time that people often consider re-branding and change is when the company begins to grow rapidly, and they need to adjust and utilize the existing space as much as possible. Also, competitive awareness, finding a way to stand out from the crowd and differentiate themselves as a company.
Why should a company re-brand?
- Growth or Expansion – Preparing for expected company growth
- Merger or Acquisition
- Competitive Influences – Realizing the threat of competition, and finding solutions on how to stand out from the competition.
- Staying Up With Trends– Moving and adjusting to changes in the market